Ram Brand Dominates at Texas Truck Rodeo

According to a press release issued yesterday by FCA US LLC, the Ram brand enjoyed an especially impressive showing this past weekend at the 26th annual Texas Truck Rodeo. The two-day event attracted more than 72 journalists from the Texas Auto Writers Association to test drive and evaluate more than 80 pickups, SUVs, crossovers and commercial vehicles.

TAWA journalists analyzed each vehicle then voted on their favorites, giving consideration to everything from exterior/interior styling and off-road capability to the entrant’s overall utility, value, and performance. When the dust settled and all ballots had been cast, Ram brand stood tall with an impressive haul of accolades, including two segment wins.

"The Ram 1500 Rebel was the most driven single vehicle in the competition with 33 runs on our challenging on- and off-road courses,” said Nic Phillips, TAWA president. “Ram's debut of the 2017 2500 Power Wagon set new benchmarks in our scoring system with the highest figures in the exterior, performance and personal appeal dimensions across all vehicles in the competition. That’s a most impressive feat given all the vehicles we had on hand and the fact that Ram chose the Texas Truck Rodeo for the first-ever media drives and evaluations of its most extreme off-road trucks speaks to the seriousness of our competition. The Ram 1500 Longhorn’s luxurious interior looks like it was made for Texans, resonating the most with our journalists naming it the Luxury Pickup Truck of Texas."

Ram Brand won the following accolades:

  • Luxury Pickup Truck: 2017 Ram 1500 Longhorn
  • Off-Road Pickup Truck: 2017 Ram Power Wagon
  • Highest Number of Drives: 2017 Ram 1500 Rebel
  • Highest Exterior Score Overall: 2017 Ram Power Wagon
  • Highest Performance Score Overall: 2017 Ram Power Wagon
  • Highest Personal Appeal Score Overall: 2017 Ram Power Wagon
Categories: News
Tags: awards, ram
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